Indigo Design Award 2025 Gold Winner in Branding, Typography
The Design Kids 2024 Winner [Interview]
Peter is a graphic designer and illustrator graduated from RISD. Currently working as Associate Creative Director at Stuart Weitzman. Previously at RISD Design Guild, A-B Partners, Mars & Ruder Finn Thunder.
Email: weichengxu08@gmail.com
Instagram: @planetx.yz


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THE BOTANIC
UTOPIA

Botanic Utopia is a world that challenges existing systems by prioritizing nature over humanity. Inspired by animism and Taoism, it rejects human-centered designs and establishes systems based on nature's principles.

Time is measured through nature's rhythms, communication is redefined with a botanic perspective, and measurements are plant-centric. Society operates without hierarchies, and resources serve as the universal currency. Identities transcend human-made categories.

All objects use customized typeface “Arizona Text”, a typeface family designed with reference to the botanic world.
Project partner with Natcha Pakdeekitcharoen, Instructed by Pouya Ahmadi






OBJCET NO.1    THE BOTANIC UTOPIA GLOSSARY

#1 - Botanic Utopia Glossary






OBJCET NO.2    “RESOURCES ARE THE CURRENCY”


OBJCET NO.3    CALENDAR






   
OBJCET NO.4    SOCIAL LABRYINTH



OBJCET NO.5    RULERS



OBJCET NO.6    IDENTITY DECLARATION