︎
Indigo Design Award 2025 Gold Winner in Branding, Typography
The Design Kids 2024 Winner [Interview]
Peter is a graphic designer and illustrator graduated from RISD. Currently working as Associate Creative Director at Stuart Weitzman. Previously at RISD Design Guild, A-B Partners, Mars & Ruder Finn Thunder.
Email: weichengxu08@gmail.com
Instagram: @planetx.yz

Show less




GRIFFITH
OBSERVATORY
REBRAND


Griffith Observatory, a beloved public landmark in Los Angeles, California, welcomes millions of visitors annually. This rebrand takes inspiration from the observatory’s iconic architecture and its dynamic relationship with light. The custom typeface and gradient silhouettes are designed to align with the observatory’s unique aesthetic, preserving its timeless elegance while enhancing the modern appeal.