Black Fahrenheit


An A-B Partners Project Case Study


How Black Fahrenheit Centers BIPOC in the Climate Fight


How can a multiracial climate movement compete and win against fossil fuel disinfo and mainstream, white-centered climate narratives?



















Black Fahrenheit is a national brand campaign creating and amplifying BIPOC-centered climate content through a partner network of over 50 movement organizations in 13+ states.


Black Fahrenheit is created to inform, inspire and mobilize young BIPOC voters on climate issues. In partnership with the Climate + Clean Energy Equity Fund, Black Fahrenheit is moving forward as part of the ongoing multi-campaign operation securing progressive policies for our people and our planet. 









































Designing an insight-driven campaign that puts black and brown people at the center of the climate story.


The climate crisis is hitting communities of color the hardest—but most media coverage puts our stories at the margins.

The breakthrough insight: Show real Black and brown people (not polar bears) facing the impacts of climate change and fighting for a just and sustainable future—and do it with attitude and style!























Creating 195+ message-tested graphics, GIFs, memes, videos and other content. The expansive content library introduces a bold new vision of what it means to talk about and take action on climate, especially during an election year.















12.1M

Total organic reach and views






6.4M

Total video views to 100% completion

9M

Total reach + total impressions